The N.C. Children’s Promise Radiothon returns Nov. 20

N.C. Children’s Hospital chief physician, Dr. Wesley Burks, shares some important changes to the 13th annual Radiothon’s program of events, which will be held Thursday, Nov. 20.

The N.C. Children’s Promise Radiothon returns Thursday, Nov. 20, 2014. Marking the 13th year of our long-standing partnership, Curtis Media Group has reaffirmed its commitment to UNC Children’s by initiating a year-long campaign, which will raise money and build awareness for us year round.

To support Curtis Media’s efforts, we are making some programmatic changes to Radiothon that will enable us to better focus on the event’s ultimate end goal: generating philanthropic support that will help us achieve our vision of becoming the leading Children’s Hospital in the Southeast. These include:

  • Broadcast Schedule — Curtis Media radio stations will broadcast live from the Children’s Hospital lobby from 6 a.m. to 7 p.m. to align with the key gift giving hours.
  • Program — We are working strategically with Curtis Media to refocus Radiothon into a radio-centric event, a true radiothon. To that end, our events team at the Children’s Promise will streamline the schedule of events. We will concentrate our efforts on bringing our mission to life through great storytelling and discontinue live performances, carnival activities, etc.
  • Volunteers — As we streamline the event program, the volunteer opportunities that remain are currently being earmarked for sponsors, so we will not issue an open call for volunteers as we have in years past. As an alternative, we hope you will consider helping us augment our reach on Nov. 20 by participating in our social media campaign. Please email Danielle Bates to sign up, and you will get more information closer to the event.

Radiothon’s longevity and long-term success is due in large part to the support of our dedicated faculty, staff, patients and volunteers who have invested so much of themselves in this annual tradition. I want to personally thank you for your dedication to the care of children here at UNC Hospitals and throughout the state.

Wesley Burks, MD
Physician-in-Chief, N.C. Children’s Hospital