New UNC Health Care brand campaign begins in Triangle starting June 8

We are excited to share a preview of a new UNC Health Care brand campaign that will launch in the Triangle on June 8 and across the state this fall.

To further our brand positon of 'Empathy and Expertise' and to continue to tell the UNC Health Care story, we have created a two-phase advertising campaign that will run through fiscal year 2019. Our intention is to create a consistent mass media (TV/radio) presence in the Triangle and throughout the state to generate greater preference and awareness for UNC Health Care and its entities, highlight our innovation and expertise, and tell our story as the state’s health care system.

Phase one of the campaign will run in the Triangle starting Friday, June 8, 2018, and focus on innovation and expertise. TV, radio, outdoor, print and digital advertisements will run in the Raleigh-Durham market. Preview the TV ad at right.

Share your stories of Empathy and Expertise with us at newsemp@unchealth.unc.edu

Phase two of the campaign will run throughout the state beginning in the fall of 2018 and will focus on our position as North Carolina’s health system and the people we serve with Empathy and Expertise. Stay tuned for more details.