UNC Health Care receives CEO Cancer Gold Standard accreditation

The designation recognizes UNC Health Care for its efforts to reduce the risk of cancer for its employees and covered family members by promoting healthy lifestyle choices, encouraging early detection through cancer screenings, and ensuring access to quality treatment.

Media contacts:
Ellen de Graffenreid, 919-962-3405, edegraff@med.unc.edu
Jennifer James, 919-966-7622, jjames@unch.unc.edu

Monday, Dec. 12, 2011

CHAPEL HILL, N.C. – The University of North Carolina Health Care System recently received The CEO Cancer Gold Standard™ accreditation from the CEO Roundtable on Cancer.

The designation recognizes UNC Health Care for its efforts to reduce the risk of cancer for its employees and covered family members by promoting healthy lifestyle choices, encouraging early detection through cancer screenings, and ensuring access to quality treatment.

“As the clinical home of UNC Lineberger Comprehensive Cancer Center, UNC Health Care has made a commitment to providing all employees with the resources they need to live healthy lives and reduce their cancer risk,” said H. Shelton Earp, MD, UNC Lineberger’s director.  “We particularly want to thank Dean Roper and Dr. Brian Goldstein for their leadership on this important issue.”

“Since our hospital first opened in 1952, our mission has been aimed at improving the health of all North Carolinians,” said Brian Goldstein, MD, MBA, executive vice president and chief operating officer of UNC Hospitals. “We are equally committed to the health of our own employees.”

Christopher A. Viehbacher, chief executive officer of Sanofi, chairs the CEO Roundtable on Cancer, the nonprofit organization of cancer-fighting CEOs who created the CEO Cancer Gold Standard™, in collaboration with the National Cancer Institute. Today, nearly 2.7 million employees and family members are benefiting from the vision and leadership of the more than 100 employers who have chosen to become Gold Standard accredited.

“We are pleased to recognize the efforts of the UNC Health System,” said Viehbacher. “Health care CEOs see firsthand the benefit that improved workplace health and wellness can have in cancer prevention and improved overall health. I hope the leadership and commitment of Dr. William Roper and the team at UNC will encourage other employers across all industries to become Gold Standard accredited.”

The CEO Cancer Gold Standard™ calls for organizations to evaluate their health benefits and corporate culture and take extensive, concrete actions in five key areas of health and wellness to fight cancer in the workplace. To earn Gold Standard accreditation, a company must establish programs to reduce cancer risk by discouraging tobacco use; encouraging physical activity; promoting healthy diet and nutrition; detecting cancer at its earliest stages; and providing access to quality care, including participation in clinical trials.

In addition to the National Cancer Institute (NCI) and Centers for Disease Control and Prevention (CDC), ten NCI-designated cancer centers, including the Lineberger Comprehensive Cancer Center at UNC and twenty-five other hospitals and medical centers have earned Gold Standard accreditation. CEOs from across industries are keenly aware of the tremendous impact they can have in improving health, controlling health care costs and making a difference beyond their organization’s walls in the fight against cancer and other chronic diseases. Other Gold Standard employers include insurers like Aetna, Cigna, State Farm and several Blue Cross affiliates; law firms, such as Hogan Lovells and Jenner + Block; technology companies such as Dell and SAS Institute; and a range of leading employers including American Century Investments, Johnson & Johnson, Lowe’s  and the University of North Dakota.


About UNC Health Care
The UNC Health Care System is a not-for-profit integrated health care system owned by the state of North Carolina and based in Chapel Hill. It exists to further the teaching mission of the University of North Carolina and to provide state-of-the-art patient care. UNC Health Care is comprised of UNC Hospitals, ranked consistently among the best medical centers in the country; the UNC School of Medicine, a nationally eminent research institution; community practices; home health and hospice services in seven central North Carolina counties; and Rex Healthcare and its provider network in Wake County.

About The CEO Roundtable on Cancer
The CEO Roundtable on Cancer was founded in 2001, when former President George H.W. Bush challenged a group of executives to "do something bold and venturesome about cancer within your own corporate families." The CEOs responded by creating and encouraging the widespread adoption of the CEO Cancer Gold Standard which calls for organizations to evaluate their health benefits and workplace culture and take extensive, concrete actions in five key areas of health and wellness to fight cancer in the workplace.  For more information on the CEO Cancer Gold Standard™ and the web-based accreditation process and support, please visit www.CancerGoldStandard.org.

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