Seventh annual N.C. Children’s Promise radiothon/telethon raised more than $1 million

It is a new fundraising benchmark for the event, UNC Health Care's largest single fundraising event each year.

A preliminary accounting shows that this year's radiothon/telethon raised $1,014,497.52, an increase of more than $200,000 or almost 25 percent over 2007. Funds raised benefit North Carolina Children's Hospital.

"Surpassing the million-dollar mark was more than anyone dared hope for in these financially uncertain times," said Dr. Alan Stiles, physician in chief at N.C. Children’s Hospital and chair of pediatrics in the UNC School of Medicine. "I think it's a testament not only to the giving nature of North Carolinians all over the state but to the power of our patients' stories. You can truly hear the courage in those children's voices, and people can't help but open their hearts and wallets."

"We also owe a tremendous debt of gratitude to Curtis Media Group and Time Warner Cable’s News 14 Carolina for their tireless commitment to the Children's Hospital," Stiles said.

News 14 Carolina's on-air personalities reported live from the Children’s Hospital throughout the day on Thursday, Nov. 20 and ran a special series of stories leading up to the celebration. In addition, seventeen Curtis Media radio stations broadcasted live from the Children’s Hospital lobby from 5 a.m. until 11:30 p.m. For the second year in a row, 96rock morning DJs, Salt and Demetri the Greek, continued their broadcast from the lobby until 9 a.m. on Friday morning, stretching the radiothon to nearly 30 hours of nonstop coverage.

On-site entertainment this year included live, in-person performances by music artists Darius Rucker, Jo Dee Messina, Jason Michael Carroll, Jimmy Wayne, Heidi Newfield, and the High and Mighties, as well as Diana Reyes, the first Latin performer in the history of the radiothon/telethon. The radiothon/telethon also included an online auction of many items autographed by celebrities with the proceeds benefiting the Children’s Hospital.