Lineberger Comprehensive Cancer Center Launches to Raise Money for Cancer Research

Cancer Research Alliance center to offer online shopping site featuring great deals and discounts from more than 600 top retailers

The Lineberger Comprehensive Cancer Center today announced the launch of a new online shopping mall to raise money for cancer research.

UNC Lineberger is one of 12 cancer centers in the Cancer Research Alliance (CRA), a group devoted to securing national cause-related marketing alliances to fund cancer research at the participating organizations and to raise awareness of issues related to cancer. Mall Networks, the leading provider of merchant-funded loyalty shopping solutions, will work with CRA members in marketing and managing the project.

Just in time for the holiday shopping season, consumers can now visit and make purchases from more than 600 leading online merchants.  A portion of each purchase will benefit cancer research done by UNC Lineberger.

Starting today, consumers can shop at for their holiday shopping needs and help fight cancer without having to fight a crowd.  Highlights of the online shopping mall include:

  • Hundreds of discounts and coupons from more than 600 merchants
  • Free shipping offers
  • Special, limited-time offers
  • Comparison shopping across 20 million products

The UNC Lineberger Comprehensive  Cancer Center and the CRA are dedicated to empowering individuals to make a positive change in driving breakthroughs in cancer care. 

“This is a win-win situation – consumers can shop for holiday gifts while, at the same time, help raise money to fund innovative cancer research,” said Debbie Dibbert, UNC Lineberger director of external affairs. “We turned to Mall Networks for this exciting project because we’re confident that its innovative and robust online loyalty shopping solution will make it simple, convenient and enjoyable for people to make a difference in the fight against cancer.”

Ben Kaplan, COO of Mall Networks, said, “We are delighted to support the CRA in its efforts to raise money for these highly regarded cancer centers this holiday season by offering the most innovative and exciting online shopping program for consumers.  Driving consumers to actively support the CRA is crucial to the success of the Shop for Cancer Cures campaign, and our online shopping program is an effective way to help reach this goal.  With this new online mall, we’re proud to help the CRA to simultaneously engage holiday shoppers and accelerate cancer research.”