UNC Physicians & Associates to be renamed UNC Faculty Physicians

The name change will become official on Jan. 1, 2013. A new logo was also developed. Read on for a letter from Dr. Allen Daugird, President of UNC Faculty Physicians.

Dear Colleagues:

I am excited to announce that the UNC Physicians and Associates name will officially change to UNC Faculty Physicians on January 1, 2013. This new name better reflects the academic focus of our faculty physicians.  As with the name change for UNC Physicians Network, it emphasizes the overall core name elements of “UNC” and “Physicians” for our Health Care System physician groups.  Our name change will not affect day-to-day operations, and we will continue to conduct business as usual with no changes to employment status, benefits, or job functions.

Over the past year, UNC Health Care has worked to define a new system naming and logo platform that better communicates the leadership, value, and vision shared by each member of the System. Based on this approach, UNC Faculty Physicians was chosen to show more uniformity across each entity including hospitals and the Physicians Network.

The following criteria were utilized to create the new logos:

  • Evolve the logo from the guidelines originally defined by the University without losing the association (e.g. old well, font, and color remain the same).
  • Remove unnecessary graphical elements (e.g. the vertical line) to create space to increase the size and boldface the font.  These changes allow for a more confident presentation that will improve visual identifications on buildings and advertisements.

I want to give a special thanks to the team of co-workers who worked diligently over the past few months to transition the name, notify our vendors and partners, and update all printed materials, etc. Your efforts are appreciated.

If you have any questions, please do not hesitate to contact me or your Chair. Thank you, again, for all of your help and support as we worked through the name change process.

Sincerely,

Allen Daugird, MD, MBA
President, UNC Faculty Physicians

 


You can download the new logo and PowerPoint template for UNC Faculty Physicians at our marketing resources webpage on the Intranet (login required if accessed off-site).