UNC Kidney Center releases new podcast focused on outreach slogan

Dr. Ron Falk is featured on a new podcast discussing the slogan, "Hey Doc, How Are My Kidneys?"® The slogan is displayed on the official meeting lanyards for the 2014 American Society of Nephrology Kidney Week. The audio is now available, and additional tracks will be added throughout the 2014 American Society of Nephrology Kidney Week.

UNC Kidney Center releases new podcast focused on outreach slogan click to enlarge Image of UNC Kidney Center Director Dr. Ron Falk, who is the featured speaker in this audio podcast
UNC Kidney Center releases new podcast focused on outreach slogan click to enlarge Official meeting lanyard for the 2014 American Society of Nephrology Kidney Week

The UNC Kidney Center has produced an audio podcast featuring Dr. Ron Falk, in which he discusses the meaning behind the slogan “Hey Doc, How Are My Kidneys?”®

The release of this podcast coincides with the 2014 American Society of Nephrology “Kidney Week,”  an annual national meeting taking place in Philadelphia through Nov. 16.  The meeting is expected to draw more than 13,000 kidney professionals from around the world.  

UNC Hospitals and the UNC Kidney Center partnered to sponsor the official meeting lanyards, which prominently feature the “Hey Doc” slogan.

Audio tracks from the recording are now available, and additional tracks will be added daily throughout Kidney Week. The discussion will give listeners a deeper understanding of the slogan and why it’s important.

 Dr. Falk introduced the audio as follows:

“We want to talk about our slogan ‘Hey Doc, How Are My Kidneys?’® This year’s American Society of Nephrology meeting will sport a lanyard with our slogan."

“The question is, why do we have that slogan? It’s been a slogan that we’ve used for some time to try to get patients and their families, common citizens, in fact, to ask their primary care doctors about their kidney function. We want especially patients whose family members may have high blood pressure or diabetes, a family history of kidney disease, to ask that question.”

Dr. Falk explained that promoting the slogan at the national meeting on the lanyards would help spread the message.

“My hope is, is that with that message around their neck, that message will then translate to what they tell their patients. To have family members, ask the question, to their own providers, “Hey Doc, How Are My Kidneys?”®  It is an effort to continue the Kidney Education Outreach Program, not just in our state, but in a broader international context.”  

 Listeners can look forward to several topics that answer questions, including:

  • Are primary care providers not asking their patients to screen their kidneys?
  • If a patient asks his or her doctor, “Hey Doc, How Are My kidneys?”®, how will their outcome be different?
  • Why is the Kidney Center promoting “Hey Doc…” at the ASN Kidney Week?

You can listen to the audio on the front page of the UNC Kidney Center web site, and on iTunes.