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This video series from Medscape includes compelling stories of people living with HIV and interviews with UNC School of Medicine’s Lisa Hightow-Weidman, MD, MPH, Kate Muessig, PhD, and Lina Rosengren-Hovee, MD, MPH, MS, of the UNC Behavior and Technology Lab in the division of infectious diseases.


The third episode of a new series produced by Medscape Video features the work of three members of the UNC Behavior and Technology Lab in the division of infectious diseases.

The series, titled “Confronting the HIV Epidemic,” includes interviews with BATLab Director Lisa Hightow-Weidman, MD, MPH; BATLAB Global Division Director Kate Muessig, PhD; and Lina Rosengren-Hovee, MD, MPH, MS, the BATLab’s iTech Site principal investigator.

The BATLab facilitates health behavior change through conducting technology-based research on all aspects of sexual health including factors that impact acquisition, transmission, & treatment of HIV and other sexually transmitted infections. The Medscape series explores how infectious disease experts and human behavior scientists at UNC have teamed up to develop methods to engage minority youth in innovative strategies to decrease at-risk behavior and improve adherence to antiretroviral therapy (ART).

The first episode, titled “Not Okay,” was released in May. It has since won a Folio magazine 2020 Eddie Award for best video in the B2B category.

The second episode, “There’s An App for That,” features the BATLab’s work in developing smartphone apps for people living with HIV and AIDs. The third episode, “Taking Down Silos,” was released in late September.