Introduction to Focus Groups

This interactive online workshop will provide an introduction to focus groups, a data collection method used in qualitative research. Topics covered will include focus group methodology, considerations for planning a focus group, development of focus group discussion guides, focus group facilitation skills, and tips for conducting virtual focus groups. Attendees will also participate in a mini “mock” virtual focus group session.

The workshop will be led by MaryBeth Grewe, MPH, Qualitative Research Specialist, and Simone Frank, MPH, Engagement and Outreach Coordinator, of the NC TraCS Community and Stakeholder Engagement Program.