Introduction to Focus Groups

This interactive online workshop will provide an introduction to focus groups, a data collection method used in qualitative research.

Topics covered will include:

• Focus group methodology
• Considerations for planning a focus group
• Development of focus group discussion guides
• Focus group facilitation skills
• Tips for conducting virtual focus groups.

Attendees will also participate in a mini “mock” virtual focus group session. The workshop will be led by NC TraCS Community and Stakeholder Engagement Program Qualitative Research Specialist MaryBeth Grewe, MPH, and Engagement and Outreach Coordinator Simone Frank, MPH.