Planning Implementation Strategies using Implementation Mapping

Implementation Mapping provides a systematic process for developing strategies to improve the adoption, implementation, and maintenance of evidence-based interventions in real-world settings. Implementation Mapping is based on Intervention Mapping (a six-step protocol that guides the design of multi-level health promotion interventions and implementation strategies) and draws from the field of implementation science.

This presentation will include an overview of the process of Implementation Mapping (IM) and how it can be used to plan implementation strategies. Fernandez will explain how IM can help incorporate the use of community and stakeholder engagement, implementation theory, and evidence during the implementation strategy planning process. She will describe the use of implementation mapping logic models to help articulate mechanisms of implementation strategies and how they may influence implementation and effectiveness outcomes.

The event is co-sponsored by NC TraCS D&I Methods Unit and Lineberger Comprehensive Cancer Center’s Cancer Outcomes Research Program.

Presenter: 
Maria E. Fernandez, PhD,
Lorne Bain Distinguished Professor in Public Health and Medicine
Professor, Health Promotion and Behavioral Sciences
Director, Center for Health Promotion and Prevention Research
Co-Director, UTHealth Institute for Implementation Science, School of Public Health,
University of Texas Health Science Center at Houston

Fernandez has focused her research on chronic disease prevention and control among underserved populations. She has extensive expertise in health equity research, research translation and dissemination and implementation (D&I) science. She has been a member of the NIH D&I Research in Health Study Section, and served as faculty for the NCI-sponsored Training Institute for Dissemination and Implementation Research in Health. As the Principal Investigator on multiple NIH, CDC, and State-funded D&I studies, she has developed tools and measures for implementation research and practice to improve health equity for vulnerable populations.

For example, she was the PI on an NCI-funded R01 that developed and evaluated an online tool to facilitate adoption, adaptation, and implementation of evidence-based cancer prevention programs. She leads a study to develop and validate a measure of organizational readiness for implementation, and a study to increase uptake and use of effective cancer screening interventions in community health centers serving low income and minority patients. Fernandez is an expert on Intervention Mapping (IM), a systematic process for planning multilevel interventions, and has pioneered the use IM in implementation science.

REGISTER: go.unc.edu/IMapr12

For any questions regarding the event, please email Abigail Morrison at abigail_morrison@med.unc.edu.