Dr. Kim's "chat" reaches international audience

Dr. Edwin Kim took to the internet in a Reddit AMA on food allergy and immunotherapy which attracted thousands of viewers and hundreds of participants.

Dr. Kim's "chat" reaches international audience click to enlarge Dr. Kim and a patient in the Food Allergy Initiative.

Dr. Edwin Kim, assistant professor of medicine, participated in a reddit Ask Me Anything (AMA) event on the site’s science forum on July 28, which has more than 12 million subscribers. Kim discussed his work in immunotherapy in relation to food allergies.

Kim’s AMA had a total reach of more than 9 million people, with more than 12,000 users actively engaging with Kim’s answers to questions posed by forum participants. The AMA received more than 500 comments, and Kim responded to a variety of questions including early introduction of peanuts, how genetics plays a role in the development of allergies, how the environment may be influencing the growth of food allergy and more. What’s more, 84 percent of users who participated in the chat “upvoted” it, pushing it to the top of reddit’s AMA forum for several days following the chat.

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